This course is designed to make the students into individuals with all the necessary managerial skills. provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. One part of a dual-specialisation degree includes marketing, which is one of the top specialisations of PGDM that focuses on topics such as market research, advertising, branding, and international markets. It instils in the students, the importance of analytics in market research, which constitutes the other part of the degree, business analytics. The course focuses on areas of artificial intelligence, decision analysis, statistics, predictive modelling, marketing and many more for two years.
A marketing manager's job is to promote a business, product, or service. The role is typically filled by a mid-career marketing generalist. Marketing managers often plan and oversee a broad range of activities, including launches, advertising, email campaigns, events, and social media.
A business analyst is a person who analyzes and documents the market environment, processes, or systems of businesses and help make informed decisions.
A personal advisor is a professional who provides analytics-driven business advice and services to clients according to their specific needs.
A business intelligence analyst, also known as a BI analyst, uses data and other information to help organizations make sound business decisions. BI analysts can also be asked to program tools and data models to help visualize or monitor data.
Economic Analysis for Business Decisions
Business Statistics and Analytics
Principles of Management
Organizational behaviour and Managerial Communication
Financial Reporting and Cost Control
Legal Systems in Business
Case Development on Industry Analysis
Employability Skill Development 1
Workshop on Ideal Business Model & Characteristics
Production & Supply Chain Management
Human Resource Management and Audit
Business Research Methods
Project on Indian Company Analysis & Publication
Employability skill Development 2
Workshop on ABCD Analysis Framework
Practice based experimental learning Il
Management Information System and analytics
Entrepreneurship and new venture creation
Accounting for decision making
Dual Elective 1
Certificate Course in Statistical Analysis
Industry Internship and Viva voce
Workshop on Project Planning & Management
Practice based experimental learning Ill
Innovation & Strategic Management
International Business Environment
Dual Elective 2
Dissertation and viva voce
Project on Online Trading & Investment
Project on Business Plan
Publication of Dissertation in World -Book Library
Practice Based Experimental learning IV
Promotion and Distribution
Consumer Behavior and Marketing Research
International and Digital Marketing
Dual elective Marketing 1
Dual elective Marketing 2
Data Analytics & Business
Finance, HR, Marketing & Retail Analytics
Dual elective Business Analytics 1
Dual elective Business Analytics 2
PGDM- Marketing and Business Analytics
Tuition Fees & Academic Expenses for the
- 1st Year Fee
- 2nd Year Fee
- Macbook Air*
- Uniform & Books
- International Industry Visit
- Global Certification*
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