As brand marketing and organisational performance forms the core variables of a business’ success rate, most organisations understood the importance of incorporating marketing with human resource. Therefore, this double skill has continuously increased in demand. Hence, we have come up with this 2 year dual specialisation programme - PGDM in HR Management & Marketing to fit this growing need. This unique combination gives the students a wide understanding of the relationship between the product, consumers and employees.
Human resources (HR) recruiter is a certified professional who is a part of the human resources department. They are tasked specifically with finding suitable candidates to fill positions within an organization.
Employee Relations Manager designs, plans, and implements a company's employee relations programs, policies, and procedures. Maintains good communication and positive relationships with employees to promote employee satisfaction.
A Brand Manager is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.
An account manager (AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers. An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
Economic Analysis for Business Decisions
Business Statistics and Analytics
Principles of Management
Organizational behaviour and
Managerial Communication
Financial Reporting and Cost Control
Legal Systems in Business
Case Development on Industry Analysis
Employability Skill Development 1
Workshop on Ideal Business Model &
Characteristics
Marketing Management
Production & Supply Chain Management
Financial Management
Operations Research
Humon Resource Management and Audit
Business Research Methods
Project on Indian Company Analysis
& Publication
Employability skill Development 2
Work shop on ABCD Analysis Framework
Practice based experimental
learning II
Management Information System
and analytics
Entrepreneurship and new venture
creation
Accounting for decision making
Elective 1
Elective 2
Dual Elective 1
Certificate Course in Statistical
Analysis
Industry Internship and Viva voce
Workshop on Project Planning &
Management
Practice based experimental
learning Ill
Innovation & Strategic Management
International Business Environment
Elective 3
Elective 4
Dual Elective 2
Dissertation and viva voce
Project on Online Trading &
Investment
Project on Business Plan
Publication of Dissertation in World
E-Book Library
Practice Based Experimuntal
learning IV
Industrial and Employee Relations
Training, Talent and Knowledge Management
Global Human Resource Management
Legal Aspects in Human Resource Management
Dual elective Human resource management 1
Dual elective Human resource management 2
Promotion and Distribution
Consumer Behaviour and Marketing Research
Services Marketing
International and Digital Marketing
Dual elective marketing 1
Dual elective marketing 2
PGDM- Human Resource Management and Marketing
Tuition Fees & Academic Expenses for the
- 1st Year Fee
- 2nd Year Fee
- Macbook Air*
- Uniform & Books
- International Industry Visit
- Global Certification*
Finance is no hindrance to your future. Build your future with the help of our various scholarship and free ship schemes!
The University has been trying to promote education among thedeserving by providing academic scholarships and freeships.