MBA - Marketing

Admissions open for the batch 2024-2026

Course Overview:

MBA Program with Marketing as a major enables learner to gain contemporary knowledge with focus on evolving trends in marketing. The program aims to train students to possess better communication, analytical and leadership skills with a strong focus on equipping students with salesmanship skills. When pursue this elective, students will have excellent scope for personal development through experiential learning which enables them to become experts in sales and marketing domains.

MBA graduates with marketing specialization enjoy an enviable edge with exiting opportunities in strong sectors like Fast Moving Consumer Goods (FMCG), Information Technology (IT), Entertainment, Communications, etc. In addition, job opportunities are opening in sectors like Advertising, Banking, Consulting, Hospitality, Media, Market Research, Tourism and Retail sectors which are emerging strong in the new economy.

Duration

2 years, 4 semesters.(Admissions open for the batch 2024-2026)

Eligibility

Any graduation with 50%

Core features

High quality
learning experience

Industry
relevant syllabus

Global learning
experience

Online Certification

Comprehensive entrepreneurial ecosystem

24/7 connectivity
to E-library

Contemporary & Industry
relevant learning

Educating the
next generation

Recognition & Accreditation

Eligibility criteria

Bachelor’s Degree in any discipline from a recognized university with a minimum aggregate of 50% marks for all subjects taken together (45% for SC/ST candidates).

Candidates who are appearing for their final year examination and are awaiting their results may also apply. However, they should have maintained an average of 50% marks in the degree course until then.

Candidates should be competing all their degree examinations before 25th June 2022. At the time of application candidates are required to produce proof of passing the Degree examination with the minimum required of 50%.

Valid score of PGDM PGCET / CAT / MAT / ATMA or any state approved admission test.

Professionals with 1-3 years of work experience are encouraged to apply, as this course will put them to higher pedestals in the industry.

Applicants who have un-cleared backlog papers in graduation are not eligible to apply.

Career Opportunities:

Digital Marketing Manager:

Digital marketing is a very well paid job in the current market scenario. As a digital marketing manager you will be the incharge of planning, designing and managing the different marketing campaigns to promote a company’s brand, their products and services. You will need to plan campaigns, identify the new marketing trends and analyse metrics.

Market Research Analyst:

Market research analyst are sometimes also called market researchers as they help an organisation develop and maintain a competitive edge by delivering data related insights of different markets and potential competitors. You will also be understanding the customer behaviour and preferences.

Brand Manager:

As a brand manager you will be responsible in handling the brand marketing inside out. You require to frame and adapt the brand strategy for potential target markets. You will also be responsible for maintaining brand integrity across all the marketing platforms and manage the product portfolios of the respective brands.

Public Relations Manager:

As a public relation manager you will require to maintain a good and positive public image of the brand that you will be handling. Your responsibilities will also include crafting media releases, developing social media programs and shaping the public perceptions the respective clients which can be an individual, group or an organisation.

Why Study at Srinivas University

To get high quality learning experience with substantial practical and hands on experience.

Contemporary and industry relevant course structures.

Global learning experience through Online Certifications.

A comprehensive entrepreneurial ecosystem which promotes an entrepreneurial culture.

High level engagement with industry experts on various advisory roles.

24X7 Connectivity to E Library resources.

Course Curriculum

Semester I

Subjects

Principles of Management and OB
Financial Accounting
Economics for Managers
Business Communication
IT for Managers
Business Statistics
Indian Business Environment
Business Analytics using Excel
Skill Development Course 1
Open elective 1
Open elective 2

Semester II

Subjects

Human Resource Management
Marketing Management
Financial Management
OR for Management Decisions
Business Research Methods
Legal Aspects of Business
Entrepreneurship and Innovation
Business Ethics and Values
Skill Development Course 2
Open elective 1
Open elective 2

Semester III

Subjects

Strategic Management
Production and Operations Management
SDGs and Business Management
Dual Elective 1/1
Dual Elective 1/2
Dual Elective 1/3
Dual Elective 2/1
Dual Elective 2/2
Dual Elective 2/3
Open Elective 5
Open Elective 6

Semester IV

Subjects

Dual Elective ¼
Dual Elective1/5
Dual Elective 2/4
Dual Elective 2/5
Project Dissertation
Comprehensive Viva Voce Summer Internship and Project Dissertation

Electives & Dual Electives

Consumer Behavior and Marketing Research
Advertising and Sales Management
Product and Brand Management

Electives & Dual Electives

Logistics and Distribution Management
B to B Marketing

Admission Process

Step 1

Fill out the online Application Form

Step 2

Submit Necessary Documents

Step 3

Attend Online Interview

Step 4

Announcement of
Results

Step 5

Fee Payment & Induction Letter

Students are assessed as per their academic accomplishments and co-curricular activities. The marks and document verification along with Online Personal Interview is conducted to understand the student needs and bridging the gap for a better career.
The aspirants need to go through the following process before their admission confirmation at Srinivas University and its affiliated colleges.
The cost of the Application form is INR 500 which needs to be paid online while filling the form.

APPLY NOW

Education Loan

" Education Loans That Cover Your Holistic Education Expenses "

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We know that you have big plans and you just need the last piece of the puzzle - the finance - to fall into place. That’s where we come in. We provide education loans that are simple & cover all your education-related expenses.
We are affordable as we value every dream, thus we offer customized financial solutions you can benefit from all-inclusive services, right from 100% finance to the fastest sanctions and more.
The application process is simple and quick – It just takes 4 steps towards your dream career.‍

Step 1

Step 2

Fill out Form

Step 3

Provide Necessary Documents

Step 4

Disbursement of loan

Step one is to reach out to us. Then you will have to fill a simple form. After this, you will have to provide all your relevant documents. Once your documentation is done, your loan will be disbursed.

Fee Structure

COMPONENTS

FEE structure

MBA - Marketing

Tuition Fees & Academic Expenses for the
- 1st Year Fee
- 2nd Year Fee
- Uniform and Study Material
- Global Certification*

‍

INR 3,50,000*
After scholarship INR 3,50,000*

PAY NOW

Scholarships

Finance is no hindrance to your future. Build your future with the help of our various scholarship and free ship schemes!

Scholarship Offered for Karnataka Students

The University has been trying to promote education among thedeserving by providing academic scholarships and freeships.

2017-18
₹38,67,000

2018-19
₹80,37,540

2019-20
₹97,48,600

2020-21 Proposed
₹2,00,00,000

Testimonials

“Well it was Srinivas Institute of Management Studies,Mangalore was for me where I learnt how to set individual realistic targets and chalk out credible plans to achieve the same semester after semester. That is why I was a part-time marketing manager for a media house during my MBA and then campus placement at one of the most reputed buiness house of India again in my final semester,go!”
‍
Sunil Nambiar (MBA 2013-15)
Reliance Life

“It is that a company pre-placement talk arranged by Srinivas Institute of Management Studies is why I am placed in managerial cadre today. My Institute encouragement and motivation perfectly blends with direct industry interaction to make oneself rich in his or her Business Insights and Acumen”
‍
Anjali Sugunan (MBA 2013-15)
Tech2People

“I always dreamt of earning salaries in foreign currencies and here I am now with Dutco Tennant LLC Muscat Oman. It was that motivation from my Placement Faculty of Srinivas Institute of Management Studies, Mangalore who showed me the way to locate my dream job through intense guidance training and support where my goals were realised. I will retrun to this place definitely for further value addition”
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Dijin John (MBA 2013-15)
DUTCO TENNANT LLC, Muscat Sultanate of Oman

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“I fully credit my placements to Srinivas Institute of Management Studies Role Play, Simulation and Mock Interview series. It is like every day you wake up with something new to pave the way to innovation and creativity which just becomes a habit. Anyways, my hearty regards and pleasantries to Job Cell”
‍
Akhil K B (MBA 2013-15)
Toyota and Innovays Global Data

“My attachment with SIMS will always be a emotional one…It was this placed who turned me into a presenter marketer from just a average level graduate…The Mentoring and Guidance I received from all the Faculties was so precious one that I always will be indebted to the Institute”
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Ranjith C R (MBA 2013-15)
Territory Sales supervisor, Kansai Nerolac

The benefit and importance of Forum activities at SIMS is so valuable that it always brings the best out of something.. for me the most important skill of organizing was learnt while being part of Marketing Forum at SIMS…It is this skill that got me through while at interviews”
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Saneesh K (MBA 2013-15)
Reliance Communications

Srinivas Institute gave me a strong foundation in finance .My fundamentals very strong. I learnt the art of leadership in this great place. MBA Taught me Excel in the fast-paced, high-pressure environment. An MBA in Finance with a desire to continue with my studies for CPA (Registered with Guam Board of Accountancy-USA)
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David blesson (MBA 2000- 2002)
Financial Analyst, Perfetti vanMelle Middle East

“I am proud to be associated with Srinivas institute of management studies .This place brought a change in me. Being an engineer, the MBA Degree was a different experience all together. My personality changed and started looking at things positively.Great exposure!!!!!! Great Knowledge!!!!!!! Great Place!!!!!!!
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Sandeep V Rao (MBA 1999-2001)
Business manager , Chellarams PLC, Lagos , Nigeria

“Dreams come true at Srinivas institute of management studies. I was from a rural place ,but after I stepped into Srinvas life changed for me .My confidence level went on increasing with the presentations and exposure I had in this college .The college prod ample opportunity to plan and organize a number of events .All in All A WONDERFUL PLACE TO BE IN!!!!!!!!!!!!!”
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Thirumalesh S.N (MBA 2000- 2002)
AVP JPMorgan Chase, Bengaluru, India

“Srinivas Institute gave me a strong foundation in finance .My fundamentals very strong. I learnt the art of leadership in this great place. MBA Taught me Excel in the fast-paced, high-pressure environment. An MBA in Finance with a desire to continue with my studies for CPA (Registered with Guam Board of Accountancy-USA)”
‍
David blesson (MBA 2000- 2002)
Financial Analyst, Perfetti vanMelle Middle East

“It was with great trepidation that I joined MBA course. SIMS certainly helps you expand your knowledge horizon and I would always be grateful to SIMS for giving me a multi-dimensional learning by providing the apt mix of academics, industry exposure, attitude and leadershipSIMS has helped me in improving my skills and potential, by giving exposure to the fullest.I am thankful to the faculty members and the administrative management who have helped me to mould myself into a better individual.”
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Reancy Danthi (MBA 2009-11)
Technical Recruiter, CareerNet Technologies

“Million Gazillion thanks to Srinivas Institute of Management Studies, Mangalore. The reason I am confident today in Public Speaking and Implementation is only because of this Institute. The amount of realistic knowledge I gathered supported by Placement Department through my Internship placements and Project work is just an irredeemable debt to this Institution”
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Gajanana Kamath (MBA 2012-14)
Aditya Birla Madu

“Freedom of choice and option is the cutest part of Srinivas Institute of Management Studies,Mangalore. Though I was an technical candidate,it was that enthusiasm stemmed by the college career cell of exploring varied industry lines bought the absolute confidence in me to give interviews at any sector and any industries”
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Rachita Saralaya (MBA 2012-14)
Bestseller

“Thank You Srinivas Institute of Management Studies for making me work out all the tricky aptitude problems in the class. You made us love all the classes involving placement paper solving with a element of fun in it…would love to come back and sit again !”
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Suraksha Talekar (MBA 2012-14)
Axis Bank

“Participate! – would be one keyword that I will never forget in my life embossed to me by Srinivas Institute of Management Studies. I believe whatever skill i am able to deliver today is the blessing of this institution. Right from my CV to final interview… Just Participate!”
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Achal (MBA 2012-14)
Ambalal Stocks and Shares

“The most important thing I gained during my life at SIMS is to convert your obstacles into favorable opportunities. I always got this from faculties during my internships and projects..This is what I’m still doing at work now ”
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Chinmayee Rao (MBA 2012-14)
AVP JPMorgan Chase, Bengaluru, Indias

“Developing New Idea was the Key at SIMS..I developed so many things during my tenure here that I just became a critical thinker…thanks SIMS”
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Godfrey Thomas (MBA 2012-14)
George Muthoot Corporation

“Campus Placement Drives at Srinivas Institute of Management Studies,Mangalore are always a new refreshing experiences every time. As corporates who visit are from varied sectors and product line the knowledge levels always rise up among the candidates. I feel myself lucky to go through all of these company interviews here”
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Joel Varun Gilbert (MBA 2013-15)
CareerNet Consulting and ANZ