MBA - Dual Specialisation-Marketing and Business Analytics

Admissions open for the batch 2022-24

Course Overview:

This course is designed to make the students into individuals with all the necessary managerial skills. provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. One part of a dual-specialisation degree includes marketing, which is one of the top specialisations of MBA that focuses on topics such as market research, advertising, branding, and international markets. It instils in the students, the importance of analytics in market research, which constitutes the other part of the degree, business analytics. The course focuses on areas of artificial intelligence, decision analysis, statistics, predictive modelling, marketing and many more for two years.

Duration

2 years, 4 semesters.(Admissions openfor the batch 2022-24)

Eligibility

Click here to learn more

Core features

Training & Internships

Guest Lectures

Research & Development

Quality Certification

Live Projects

Uniform & Study Materials

Recognition & Accreditation

Eligibility criteria

Bachelor’s Degree in any discipline from a recognized university with a minimum aggregate of 50% marks for all subjects taken together (45% for SC/ST candidates).

Candidates who are appearing for their final year examination and are awaiting their results may also apply. However, they should have maintained an average of 50% marks in the degree course until then.

They should be completing all their degree examinations before 25th June 2022. Such candidates are required to produce proof of passing the Degree examination with the minimum required marks of 50%, at latest by 30th September 2022.

Valid score of PGDM PGCET / CAT / MAT / ATMA or any state approved admission test.

Professionals with 1-3 years of work experience are encouraged to apply, as this course will put them to higher pedestals in the industry.

Applicants who have un-cleared backlog papers in graduation are not eligible to apply.

Career Opportunities:

Marketing Manager

A marketing manager's job is to promote a business, product, or service. The role is typically filled by a mid-career marketing generalist. Marketing managers often plan and oversee a broad range of activities, including launches, advertising, email campaigns, events, and social media.

Business Analyst

A business analyst is a person who analyzes and documents the market environment, processes, or systems of businesses and help make informed decisions.

Personal Advisor

A personal advisor is a professional who provides analytics-driven business advice and services to clients according to their specific needs.

Business Intelligence Analyst

A business intelligence analyst, also known as a BI analyst, uses data and other information to help organizations make sound business decisions. BI analysts can also be asked to program tools and data models to help visualize or monitor data.

Why Study at Srinivas University

18 Higher Education Institutions and 15000 students

300 Atomic Research Centers and 1100 Publications ( Journals )

14 Funded Projects

1200+ Industry Partners to facilitate Student Recruitment

1500+ Professors and Lectures are there to provide world class education

Course Curriculum

Semester I

Subjects

Economic Analysis for Business Decisions
Business Statistics and Analytics
Principles of Management
Organizational behaviour and
Managerial Communication
Financial Reporting and Cost Control
Legal Systems in Business
Case Development on Industry Analysis
Employability Skill Development 1
Workshop on Ideal Business Model &
Characteristics

Semester II

Subjects

Economic Analysis for Business Decisions
Business Statistics and Analytics
Principles of Management
Organizational behavior and Managerial Communication
Financial Reporting and Cost Control
Legal Systems in Business
Case Development on Industry Analysis
Employability Skill Development 1
Workshop on Ideal Business Model & Characteristics

Semester III

Subjects

Management Information System and analytics
Entrepreneurship and new venture creation
Accounting for decision making
Elective 1
Elective 2
Dual Elective 1
Certificate Course in Statistical Analysis
Industry Internship and Viva voce
Workshop on Project Planning & Management
Practice based experimental learning Ill

Semester IV

Subjects

Innovation & Strategic Management
International Business Environment
Elective 3
Elective 4
Dual Elective 2
Dissertation and viva voce
Project on Online Trading &
Investment
Project on Business Plan
Publication of Dissertation in World
E-Book Library
Practice Based Experimental
learning IV

Electives & Dual Electives

Marketing

Promotion and Distribution

Consumer Behaviour and Marketing Research

Services Marketing

International and Digital Marketing

Dual elective Marketing 1

Dual elective Marketing 2

Electives & Dual Electives

Business Analytics

Data Analytics & Business Intelligence

Predictive Analytics

Optimisation Analytics

Finance, HR, Marketing & Retail Analytics

Dual elective Business Analytics 1

Dual elective Business Analytics 2

Admission Process

Step 1

Fill out the online Application Form

Step 2

Submit Necessary Documents

Step 3

Attend Online Interview

Step 4

Announcement of
Results

Step 5

Fee Payment & Induction Letter

Students are assessed as per their academic accomplishments and co-curricular activities. The marks and document verification along with Online Personal Interview is conducted to understand the student needs and bridging the gap for a better career.
The aspirants need to go through the following process before his admission confirmation at Srinivas University and its affiliated colleges.
The cost of the Application form is INR 500 which needs to be paid online while filling the form.

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Fee Structure

COMPONENTS

FEE structure

MBA - Dual Specialisation-Marketing and Business Analytics

MBA- Marketing & Business Analytics

Tuition Fees & Academic Expenses for the
- 1st Year Fee
- 2nd Year Fee
- Macbook Air*
- Uniform & Books
- International Industry Visit
- Global Certification*

INR 6,00,000*

PAY NOW

Opportunity to earn scholarship up to Rs. 2 lacs for session 2022 -2024

Scholarships

Finance is no hindrance to your future. Build your future with the help of our various scholarship and free ship schemes!

Scholarship Offered for Karnataka Students

The University has been trying to promote education among thedeserving by providing academic scholarships and freeships.

2017-18
₹38,67,000

2018-19
₹80,37,540

2019-20
₹97,48,600

2020-21 Proposed
₹2,00,00,000

Testimonials

“Well it was Srinivas Institute of Management Studies,Mangalore was for me where I learnt how to set individual realistic targets and chalk out credible plans to achieve the same semester after semester. That is why I was a part-time marketing manager for a media house during my MBA and then campus placement at one of the most reputed buiness house of India again in my final semester,go!”
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Sunil Nambiar (MBA 2013-15)
Reliance Life

“It is that a company pre-placement talk arranged by Srinivas Institute of Management Studies is why I am placed in managerial cadre today. My Institute encouragement and motivation perfectly blends with direct industry interaction to make oneself rich in his or her Business Insights and Acumen”
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Anjali Sugunan (MBA 2013-15)
Tech2People

“I always dreamt of earning salaries in foreign currencies and here I am now with Dutco Tennant LLC Muscat Oman. It was that motivation from my Placement Faculty of Srinivas Institute of Management Studies, Mangalore who showed me the way to locate my dream job through intense guidance training and support where my goals were realised. I will retrun to this place definitely for further value addition”
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Dijin John (MBA 2013-15)
DUTCO TENNANT LLC, Muscat Sultanate of Oman

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“I fully credit my placements to Srinivas Institute of Management Studies Role Play, Simulation and Mock Interview series. It is like every day you wake up with something new to pave the way to innovation and creativity which just becomes a habit. Anyways, my hearty regards and pleasantries to Job Cell”
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Akhil K B (MBA 2013-15)
Toyota and Innovays Global Data

“My attachment with SIMS will always be a emotional one…It was this placed who turned me into a presenter marketer from just a average level graduate…The Mentoring and Guidance I received from all the Faculties was so precious one that I always will be indebted to the Institute”
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Ranjith C R (MBA 2013-15)
Territory Sales supervisor, Kansai Nerolac

The benefit and importance of Forum activities at SIMS is so valuable that it always brings the best out of something.. for me the most important skill of organizing was learnt while being part of Marketing Forum at SIMS…It is this skill that got me through while at interviews”
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Saneesh K (MBA 2013-15)
Reliance Communications

Srinivas Institute gave me a strong foundation in finance .My fundamentals very strong. I learnt the art of leadership in this great place. MBA Taught me Excel in the fast-paced, high-pressure environment. An MBA in Finance with a desire to continue with my studies for CPA (Registered with Guam Board of Accountancy-USA)
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David blesson (MBA 2000- 2002)
Financial Analyst, Perfetti vanMelle Middle East

I would like to add few words about how Srinivas help me to build my career. Srinivas college of hotel management is one of the leading colleges in Mangalore. Am so proud to have such a delightful education from Srinivas. I would like to say that the people who gave me the drive to grow as a chef is no doubt it faculties and their support. It is one of the main reasons to build my career because of their efforts and commitment. The college is incredibly supportive and motivated to build my career. Am so thankful for the Management of Srinivas because they make a great infrastructure and facilitates within the college to make professionals.

Tino Joseph Bachelor of Hotel Management
(2009- 2013)
Chef de Partie-Niyama Private Island Resort and Spa at Maldives.

College life is a person’s golden period of early youth. College life is a life of freedom. I believe that humans will always rise above any situation, because life is what you make of it. It gives me an immense pleasure to say that I have studied in Srinivas college of hotel management batch 2014 year. Srinivas college of hotel management played a vital role in moulding me in my hospitality career reminisce the friendly and supportive faculty beautiful infrastructure, the well-maintained campus and of the course, the stunning views and weather!! My college experience at Srinivas college of hotel Management has been one that I will always remember.

Chanchal Shetty Bachelor of Hotel Management (2010- 2014)
Currently a Sous chef, Fairmont hotel Vancouver , Canada

My three years at Srinivas College were great and a memory to cherish for lifetime. It was full of learning and grooming oneself. It gave me an opportunity to meet different people from various states of our country and had better understanding with their culture and traditions . I am thankful to all the faculties, mentors as well as placement cell. Overall, it was a great experience and lifetime memory at Srinivas College.
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Dr. Harsha Ashotikar Bachelor of Hotel Management (1993-1996)Vice Principal - Agnel institute of food crafts and Culinary Sciences, Goa

During my four years of Batchelor studies, I have gained the knowledge and skill that help me to develop my future career as a chef. I am thankful to all the passionate teachers who were kind and well prepared for sharing their wisdom and experience with us. The best thing about the college was being a part of a supportive environment where everyone is focussed, help each other and you are encouraged to succeed as individuals. This academy is special as it is more professional than other academy and focuses on practical training. In every way this academy meets my expectations. The facilities are amazing, and the teachers are very experienced.
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Ayesha M Bachelor of Hotel Management (2016-2020)
Assistant chef trainee at BYG BREWSKI COM. Hennur, Bangalore

It was a dream come true when I got a opportunity to be a part of Srinivas College as it was always my prime career goal to be a hospitality graduate and work for repeated cruises. This College gave me the right platform to show my professional talent on various levels for getting the first breakthrough through college campus \( Marriott Goa resort). Knowledge of faculty and having a open door policy keeps you motivated and hungry for more knowledge which grooms you for a better tomorrow in the hospitality industry . IN 2009, I WAS THE FIRST INDIAN TO COME ON BOARD THE DISNEY CRUISES FLEET STRAIGHT AS A BEVERAGE SERVER & IN 2013 I WAS HONOURED WITH THE BEST BARTENDER FOR THE WHOLE DISNEY FANTASY BEVERAGE TEAM. All this could be achieved because of the right tools & mind set inculcated in me by Srinivas college.
Samarth Shetty Bachelor of Hotel Management (2003-2007)
Accounts Executive in Charter communications, Florida ( Tampa).

One thing about the college that stands out is the way of dealing with its students. The practical approach towards the subjects is what made me choose to become a Pastry chef. Because of which I could travel the world as a Chef in cruise line and today I am an entrepreneur of my own Bakery Outlet- Le Aroma in Mangalore. The college and faculties have constantly supported in each and everything. Be it subject or industry-based skills and knowledge.
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Rohit V Bhat Bachelor of Hotel Management(2003-2007)Entrepreneur/ Chef of Le Aroma Bakery and Confectionaries, Mangalore.

Srinivas University offers many specialization courses like aviation, hotel management, logistics, compared to other colleges. I have been so happy and comfortable from almost the moment I got here. a place where students can freely meet and talk with faculty and staff. That helps to create an excellent learning environment for us. They give you an opportunity to showcase your talent. Best infrastructure facilities and highly qualified faculties. College includes placement at the end of the course. Many fests are organised which provide a platform for students to showcase one's unique talents.
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Divya M Prabhu BSc(Hotel Management) - 2017-2020

"Srinivas University Faculties have put in all the efforts to groom and make me a corporate professional. It was a wonderful experience studying MCA at SU. I have enhanced my Leadership, Academic and Interpersonal Skills.

"Sanjana S Pai, MCA (MCA 2019-20)
Diya Systems Pvt Ltd

"I am very lucky to be a part of Srinivas University. It was great experience in learning during my MCA at SU"
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Vignesh Kamath B (MCA 2019-21)
Developer, Data Template Infotech Ltd, B'lore

“I am proud to be associated with Srinivas institute of management studies .This place brought a change in me. Being an engineer, the MBA Degree was a different experience all together. My personality changed and started looking at things positively.Great exposure!!!!!! Great Knowledge!!!!!!! Great Place!!!!!!!
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Sandeep V Rao (MBA 1999-2001)
Business manager , Chellarams PLC, Lagos , Nigeria

“Dreams come true at Srinivas institute of management studies. I was from a rural place ,but after I stepped into Srinvas life changed for me .My confidence level went on increasing with the presentations and exposure I had in this college .The college prod ample opportunity to plan and organize a number of events .All in All A WONDERFUL PLACE TO BE IN!!!!!!!!!!!!!”
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Thirumalesh S.N (MBA 2000- 2002)
AVP JPMorgan Chase, Bengaluru, India

“Srinivas Institute gave me a strong foundation in finance .My fundamentals very strong. I learnt the art of leadership in this great place. MBA Taught me Excel in the fast-paced, high-pressure environment. An MBA in Finance with a desire to continue with my studies for CPA (Registered with Guam Board of Accountancy-USA)”
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David blesson (MBA 2000- 2002)
Financial Analyst, Perfetti vanMelle Middle East

“It was with great trepidation that I joined MBA course. SIMS certainly helps you expand your knowledge horizon and I would always be grateful to SIMS for giving me a multi-dimensional learning by providing the apt mix of academics, industry exposure, attitude and leadershipSIMS has helped me in improving my skills and potential, by giving exposure to the fullest.I am thankful to the faculty members and the administrative management who have helped me to mould myself into a better individual.”
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Reancy Danthi (MBA 2009-11)
Technical Recruiter, CareerNet Technologies

“Million Gazillion thanks to Srinivas Institute of Management Studies, Mangalore. The reason I am confident today in Public Speaking and Implementation is only because of this Institute. The amount of realistic knowledge I gathered supported by Placement Department through my Internship placements and Project work is just an irredeemable debt to this Institution”
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Gajanana Kamath (MBA 2012-14)
Aditya Birla Madu

“Freedom of choice and option is the cutest part of Srinivas Institute of Management Studies,Mangalore. Though I was an technical candidate,it was that enthusiasm stemmed by the college career cell of exploring varied industry lines bought the absolute confidence in me to give interviews at any sector and any industries”
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Rachita Saralaya (MBA 2012-14)
Bestseller

“Thank You Srinivas Institute of Management Studies for making me work out all the tricky aptitude problems in the class. You made us love all the classes involving placement paper solving with a element of fun in it…would love to come back and sit again !”
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Suraksha Talekar (MBA 2012-14)
Axis Bank

“Participate! – would be one keyword that I will never forget in my life embossed to me by Srinivas Institute of Management Studies. I believe whatever skill i am able to deliver today is the blessing of this institution. Right from my CV to final interview… Just Participate!”
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Achal (MBA 2012-14)
Ambalal Stocks and Shares

“The most important thing I gained during my life at SIMS is to convert your obstacles into favorable opportunities. I always got this from faculties during my internships and projects..This is what I’m still doing at work now ”
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Chinmayee Rao (MBA 2012-14)
AVP JPMorgan Chase, Bengaluru, Indias

“Developing New Idea was the Key at SIMS..I developed so many things during my tenure here that I just became a critical thinker…thanks SIMS”
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Godfrey Thomas (MBA 2012-14)
George Muthoot Corporation

“Campus Placement Drives at Srinivas Institute of Management Studies,Mangalore are always a new refreshing experiences every time. As corporates who visit are from varied sectors and product line the knowledge levels always rise up among the candidates. I feel myself lucky to go through all of these company interviews here”
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Joel Varun Gilbert (MBA 2013-15)
CareerNet Consulting and ANZ